Good Boy
Good Boy is an exploration of perfectionism, people-pleasing and the deep desire to feel enough. A meticulous “good boy” obsessively grooms himself and maintains careful order until a mischievous set of “bad boys” begin disrupting everything - and unraveling his carefully controlled world. What first appears to be an angel-versus-devil dynamic is revealed as something far more liberating: The so-called devil isn’t there to corrupt him, but to free him from the exhausting performance of earning love.
Video concept by Matthew Shur.
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